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new.now.next | #7
your essential edit of what's shaping culture, brands, content & conversations this week
Jun 11
•
holly chapman
11
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new.now.next | #7
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4
May 2025
your campaign doesn’t need to shout louder, it needs more echo.
how to build brand omnipresence by making your message travel - with intention, not volume.
May 27
•
holly chapman
23
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your campaign doesn’t need to shout louder, it needs more echo.
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3
new.now.next | #6
your essential edit of what's shaping culture, brands, content & conversations this week
May 14
•
holly chapman
19
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new.now.next | #6
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3
quiet brand building in a loud world: how COS is standing out
a case for subtlety over shouty
May 7
•
holly chapman
37
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quiet brand building in a loud world: how COS is standing out
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11
April 2025
new.now.next | #5
your essential edit of what's shaping culture, brands, content & conversations this week
Apr 23
•
holly chapman
28
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new.now.next | #5
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2
world-building, Bon Iver and the tin of salmon that made me look twice
a quiet lesson for brands in care, character + creativity
Apr 17
•
holly chapman
26
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world-building, Bon Iver and the tin of salmon that made me look twice
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10
portfolio career? freelance? something in between?
what happens when you leave the job title behind
Apr 9
•
holly chapman
24
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portfolio career? freelance? something in between?
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17
new.now.next | #4
an essential edit of what's shaping culture, brands, content & conversations this week
Apr 4
•
holly chapman
12
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new.now.next | #4
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3
March 2025
walk, don’t run: the new luxury of slowing down
why walking groups are on the rise + how brands can tap in
Mar 31
•
holly chapman
13
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walk, don’t run: the new luxury of slowing down
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2
hit the road: how experiential road trips are redefining consumer connection
+ how the open road offers brands a new kind of marketing opportunity
Mar 21
•
holly chapman
11
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hit the road: how experiential road trips are redefining consumer connection
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new.now.next | #3
your essential edit of what's shaping culture, brands, content & conversations
Mar 17
•
holly chapman
10
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new.now.next | #3
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4
merch madness: does your brand really need to slap its logo on a cap?
does anyone else feel like we’re at peak merch?
Mar 11
•
holly chapman
13
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merch madness: does your brand really need to slap its logo on a cap?
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2
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