Love this take. Wearing a beautiful black COS coat as I type this. I love walking into a COS store and feeling a sense of calm in their structure. You nail that feeling in your breakdown.
Deliberate choices on what not to invest in sets true affordable luxury brands apart. Love the way you highlight all these aspects of one brand in one post.
Thank you - I appreciate the feedback and completly agree I think sometimes as brands we feel the need to do everything all at once and fails to have impact because it's so rushed etc. Glad that came across!
Love this take. Wearing a beautiful black COS coat as I type this. I love walking into a COS store and feeling a sense of calm in their structure. You nail that feeling in your breakdown.
I love their coats - I think you always feel good in a COS piece!
Love this
Thanks Alex! Great to connect on here!
Deliberate choices on what not to invest in sets true affordable luxury brands apart. Love the way you highlight all these aspects of one brand in one post.
Thank you - I appreciate the feedback and completly agree I think sometimes as brands we feel the need to do everything all at once and fails to have impact because it's so rushed etc. Glad that came across!
love this!! you totally nailed why I choose to shop at COS over places like Zara/H&M
Thank you Bri!!
COS is owned by H&M…
It’s is indeed but I think what Bri is meaning is that the brand feels very different to H&M with their positioning!
yup, they’re owned by the same conglomerate but have unique brand identities