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Bethany's avatar

Really enjoyed this. Been thinking about the characteristics of successful marketing campaigns and didn’t have a word to describe that feeling of omnipresence but “echo” captures it perfectly. Also as marketers is easy to get tired of your own campaign, looking at it day in day out but you’re so right that “consistent layered repetition” is foundational to brand building.

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Gabriela's avatar

Love love this, “The brands that succeed aren’t jumping from one message to the next, they’re the ones committed to their ideas over the long term. They return to the same core concept with confidence, consistency, and creativity.” Sticking with a solid idea is such a good shout. And you’re right, that takes confidence and creativity! Xx

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Jade Fox's avatar

That merit campaign was so well done. Thank you for the insight and round-up Holly. Always feel a little smarter after reading your newsletter.

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