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Dominique Baira's avatar

Great read Holly! I think the beauty space has done merch really well. Glossier’s recent black cherry collection launch comes to mind. In addition to makeup products, they created a limited edition black cherry combination lock which could be used on your suitcase or handbag. Checks all the boxes unique, nostalgic, and covetable.

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holly chapman's avatar

Yesss and their hoodie is classic! ✨💫

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