The Papier Festive Pop-Up in London looks so gorgeous Holly 🥹 I wish I was close to take a visit! I am working on a small pop up event for a client next Feb (their new brand launches in Jan)! Really loved the nod to merch being brand membership badges + how it’s so important to let people *do* something in the space, not just something that looks good…let it be used!
The Papier Festive Pop-Up in London looks so gorgeous Holly 🥹 I wish I was close to take a visit! I am working on a small pop up event for a client next Feb (their new brand launches in Jan)! Really loved the nod to merch being brand membership badges + how it’s so important to let people *do* something in the space, not just something that looks good…let it be used!
That’s so exciting - send me details of your pop up when it launches!! 💫
Super interesting post, basically nodding along in agreement throughout.
Including this bit, “Pop-ups as cool brand membership badges - I love this.”
Thanks for sharing and if I’m up in Marylebone I’m 100% popping into the popup